Cacao Lacte.

$A 450

In stock

SKU: MDA-011--199280 Categories: , ,

Description

Scarce Belle Époque period French poster by Jules Lefeve who was a pupil of Jules Cheret when he worked at the Chaix printing
In 1886 Ernest Maindron, one of the earliest champions of poster art and the curator of an exhibition on the history of advertising in 1889, observed that: ‘For the last twenty years, artistic posters have taken a prominent place on the walls of Paris. Our best designers have used their crayons. The most sympathetic among them, M. Jules Chéret, lending to them a magnificence of unparalleled talent, has put them in fashion’. (P. D. Cate, Prints Abound – Paris in the 1890’s, National Gallery of Art, Washington, D.C., 2000-2001, p. 29.)

Obviously the concept of sharing hasn’t made its way into this hot chocolate loving lad’s lexicon as of yet. But can you really blame him. We’re not talking about any old cocoa here. That’s a bowl of Cacao Lacte he’s keeping from the begging pup at tongue’s length, “the most superior of all known chocolates and cocoas,” no doubt made that way from the kiss of milk hinted at in the beverage’s name. While only producing posters since 1893, Maindron wrote in his 1896 book that Lefevre, who received his training from Cheret, was mapping out an active career in which he was showing not only much promise, but an individual style whose work to date (including this image) could only be judged as “outstanding”. (Rennert pp. 82-83)

From Chaix, Les Maîtres de l’Affiche. Paris

Additional information

Dimensions 44 × 56 × 2 cm