Exposition Ethnographique de Prague.

$A 375

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Description

“In Prague the first poster worthy of the (city’s) name was that of Hynais from the ‘Ethnographic Exposition of 1895.” (Weil p.119) The text explains that the Exposition celebrates people and country, language, songs, dances, costumes and customs, architecture, popular art, etc. from Prague in the 16th century. As well, a lottery to garner interest is announced, tickets 1 crown, main price 25,000 crowns. The detail of the three lifelike figures, clad in traditional Czech clothing, is striking. Combined with the elaborate patterned Czech designs, along the top and bottom, creates a wonderfully interesting poster. It beckons us to follow the outstretched hand of the caped central figure, to attend this exposition in the summer of 1895.The series, Les Maitres de l’Affiche (The Masters of the Poster ) took five years to produce from 1895 to 1900.

It is one of the most prestigious and influential art publications in history. This series features the most outstanding posters of the late 19th century when the medium  was only used for commercial advertising.  During the 19th century the poster celebrated its golden era under the hands of famous artist such as, Cheret, Toulouse Lautrec, Mucha and Steinlen. They elevated the poster from a commercial medium to innovative art form. By  the 1890s, the streets of every great metropolis were enlivened  by large, colourful posters. The poster had not only caught the eye of the public, but it’s best examples were already being regarded as works of art, to be exhibited, reviewed in journals and collected.

In  1895, the Imprimerie Chaix firm published reduced chromo lithographic versions of over 200 the best posters of the period by more than 90 great artists. This Chaix publication Les Maitres de l’Affiche, was issued as separate numbered lithographs, every month for 60 months from 1895 to 1900.

Of the 97 artists represented all were prominent artists of the day.

Each lithograph was issued with an embossed seal at the lower right marking its authenticity.

 

 

Additional information

Dimensions 44 × 56 × 2 cm